Design around your business
Page structure, visual direction, typography, and navigation are shaped around your brand and the information your customers need. The aim is a clear journey from first impression to the next useful action.
Built around your business
Custom Web Design & Development
A website should explain what you do and make it easy for the right people to take the next step. I design and develop custom websites for businesses worldwide, from a first small business site to a redesign.
Who it is for
For small businesses and service brands.
Small businesses, service brands, trades, and hospitality businesses need customers to understand their offer and know how to enquire or book. Those needs shape the website, rather than asking the business to fit a generic layout.
You might be starting online, replacing a dated website, or improving an unclear customer journey. The starting point is the same: understand your business, choose the right content, and define the work the site needs to do.
What the project can include
Design, development, and a useful foundation.
Responsive, mobile-friendly layouts
Your content needs to work on a phone as well as a larger screen. Layouts, readable type, images, forms, and navigation are considered together so visitors can explore your services and get in touch across screen sizes.
Custom development and functionality
The build can include enquiry forms, booking journeys, and other functionality agreed for your project. Share the tools and workflows your business already uses so the requirements can be considered before development begins.
SEO-friendly foundations
Clear headings, descriptive page metadata, crawlable links, and an indexable page structure help search engines understand the site. Content organisation, responsive implementation, and image loading are part of the same foundation.
From first conversation to launch
The website design and development process.
Discover
Start with your audience, business goals, current website, and the action you want visitors to take. Existing content and brand material help establish what to keep and what needs attention.
Define
Map the pages, content, and functionality the project needs. Agree a direction for the user journey and clarify the requirements before moving into detailed design.
Design
Develop the visual direction and page layouts around your brand. Review how the content, navigation, and key calls to action work together.
Build
Turn the design into a responsive website and develop the agreed functionality. This brings the content, interface, and technical SEO foundations into one working experience.
Refine
Check the experience across screen sizes, review interactions and content, and resolve launch details. Discuss ongoing updates and support around what the business needs next.
See the work
Websites for real businesses.
Pet care & dog walking business
Clarke's Canine Crew
- The brief
- A Vancouver dog walking and boarding business needed a professional site to build trust and drive bookings.
- Project overview
- Delivered a full site revamp with clear service info and an easy path to book a meet & greet.
- Pet Care
- Local Services
- Bookings
.png&w=3840&q=75&dpl=dpl_3pLfovQHQjWf7SE5Pabet5cuX2XF)
Wellness booking platform
The Sauna Club
- The brief
- A startup sauna business needed a clearer booking journey and stronger trust signals.
- Project overview
- Built a focused booking journey with a clear path to reservations.
- Booking System
- Hospitality
- Conversion
Before you enquire
Web design questions.
Can we work together if my business is outside Ireland?
Yes. The Website Fella serves businesses worldwide and works remotely. Include where your business is based and what you need when you enquire so the project and communication requirements can be discussed.
Can you redesign my existing website?
Yes. Website redesign is part of the service. Share your current URL, what is working, and what you want to improve so the structure, content, design, and functionality can be reviewed together.
Can my website include bookings or custom features?
Booking journeys and enquiry-focused websites feature in the existing portfolio. Tell me which features, systems, or integrations you need so their suitability and development scope can be assessed for your project.
What does the SEO foundation cover?
The service includes technical and on-page foundations such as metadata, heading structure, crawlable pages, and clear content organisation. If you need ongoing SEO work, include that in your enquiry so it can be discussed alongside the website build.
Is ongoing website support available?
Yes. Website care and support can cover content updates, maintenance, and refinements. The work required depends on your website and the changes your business needs.
What should I include when requesting a quote?
Describe your business, the purpose of the website, any existing URL, and the pages or features you have in mind. Mention any content or brand assets you already have and the action you want visitors to take.
Start a conversation
Tell me what your website needs to do.
Share your business, your current website if you have one, and the next step you want your customers to take. I will help shape the right starting point.
Discuss your website